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Website Feedback Questions: Examples + How to Get It [] | Hotjar Blog
Back to blog. What do you do when your website is not converting, your product is not working, feedback for customwritting website, and people are leaving you? Companies and leaders who deliver outstanding experiences for their website visitors and users know something you might not: that customer feedback is the number one driver to create long-term success.
Knowing the voice of the customer VOC can lead feedback for customwritting website in the right direction, no matter the problem. This guide covers everything from how to ask for website feedback to building a better feedback for customwritting website experience with what you learn. What is website feedback? The value of website feedback What vs. Types of website feedback. What is a website feedback survey? The 7 best website feedback survey questions to ask.
Website feedback FAQs. Website feedback is information obtained directly from website users—through on-page surveys, feedback widgets, and other techniques—to help organizations understand what people think and how they feel about their websites and landing pages. Companies combine this information with web analytics to improve user experience, increase traffic, and convert more prospects into paying customers. Why gather user feedback when you can see what people do through web analytics tools, such as HeatmapsSession Recordingsand old-school Google Analytics?
What would you do, for example, if you noticed a huge drop-off on your order page? Analytics tools can tell you what your users are doing e. Website feedback sheds light on the bigger picture. The ten methods below will help you understand your main KPIs what drives visitors to your website, what barriers prevent some users from converting, and what hooks convince the buyers to take action.
Grab a free Hotjar trial, start collecting feedback on your website, and answer burning questions such as: why is my website not converting?
Why are visitors leaving without buying? How can I improve? Feedback can come in many forms, from on-page surveys feedback for customwritting website customer reviews to basic feedback forms. Here are some of the most common website feedback sources:. Pop-up surveys should be used sparingly since they run the risk of annoying people—especially if they require a lot of input.
Try to limit these kinds of surveys to a handful feedback for customwritting website questions, and save them for exit-intent pop-ups—a survey used to figure out why a user chooses to leave a website. A pop-up on exit can be valuable for figuring out why customers leave your website without converting.
On-page surveys take up a tiny amount of screen feedback for customwritting website and slide up from the bottom of the screen like a chatbot. You can ask on-page feedback questions in different formats including open-ended and multiple-choice questionsand you can set the number of seconds it takes for the survey to appear after the page loads.
A website feedback widget is a button that sits at the edge of a web page. Users click the button, rate their experience, and usually answer an open-ended question about how the company could improve their page.
At Hotjar, our website feedback widget is called Incoming Feedback. On-page surveys and website feedback widgets are great because they help you get visual, feedback for customwritting website, contextual, and in-the-moment feedback without requiring too much extra effort on your end, feedback for customwritting website. But the following can be helpful as well:. Dedicated feedback pages: some websites include feedback pages, which users usually access from the contact page.
Product reviews : companies with a large customer base can learn a lot about their customers by giving them the option to review their products on their website. A website feedback survey helps you get direct answers from the people that matter most, your users. Website feedback surveys often help you answer questions about how your customers feel, such as:. When gathering customer feedback, we recommend asking questions that revolve around the following themes:.
Website analytics can be misleading when it comes to identifying the source of some traffic. If someone hears about your company at a trade show or from a friend, they might Google it to find your website. Users may be interested in using your product in ways you never even considered, and knowing more about their intent can help inform your marketing copy as well as future product development.
By identifying specific objections to your products, you can counter those objections in your marketing copy. This question will help you understand your unique selling points.
How people use your products or services might surprise you. How can you improve your website with the information you learn? Here are ten use cases along with some real-world examples. The more usable your website, the happier your visitors will be and happier visitors are more likely to convert and recommend you to others.
How it's done : use a website feedback widget on every page. In other words, getting website design feedback from user testing helped them optimize a better user experience. Why it matters : we recommend making regular, incremental improvements to your website rather than doing a complete redesign, but this approach may not be realistic for feedback for customwritting website. If you require a complete redesign for whatever reason, collecting user feedback is a must.
How it's done : add the website feedback feedback for customwritting website on every page and a pop-up survey that appears when visitors are about to leave the site. Questions to ask : use the pop-up survey to ask the seven questions listed above to uncover the drivers, barriers, and hooks.
How it's done : set an on-page survey to appear after five seconds on all high-traffic landing pages. How it's done : include an on-page survey, on your homepage, that appears five seconds after the page loads.
Note: Most users will leave items in their shopping cart. Understanding why can help you boost conversions. Why it matters : setting up a post-purchase on-page survey is so valuable to e-commerce companies that we recommend making it your top priority where feedback is concerned.
Then you can change your marketing copy to stress your unique selling points. How it's done : add on-page survey questions—typically on the thank-you page—with the first question appearing right after people make their purchase. Note: This low-commitment question gets your foot in the door so you can ask other questions later, feedback for customwritting website. HubSpot is a leading Customer Relationship Management platform that also offers online feedback for customwritting website and certification programs for marketing professionals through its HubSpot Academy service.
Tell us why. How it's done : add an on-page survey to your pricing page that appears five seconds after the page loads. What was your biggest challenge, frustration, or problem in finding the right [product type] online?
Why it matters : customer recommendations amount to free, effective advertising, and the best way to figure out whether your customers like you enough to recommend you is to measure your Net Promoter Score® NPS. To determine your NPS, ask your customers how likely they are to recommend you on a scale of Next, subtract the percentage of respondents who answer replies your detractors from the percentage who answer your promoters.
The result is your NPS. The standard NPS question is very simple:. Note: if you use Hotjar, you can select an NPS survey from a dropdown menu and set up your NPS survey in Hotjar in 5 minutes. It reflects who they are, what they want to accomplish, and what may stop them from attaining it.
User personas are extremely useful to grow and improve a business: they help uncover the different ways people search for, buy, feedback for customwritting website, and use products, so you can improve the experience for real people. How it's done : add an on-page survey to a commonly visited page, like your homepage, that appears after five seconds. Example : rather than spending tens of thousands to hire a marketing firm, Smallpdf used an on-page survey to ask their website visitors five simple questions, and the answers helped them understand who uses their product.
Smallpdf then used this data to build simple user personas, and they went on to study their ideal users in greater detail. By getting to know their users, they feedback for customwritting website able to implement changes that cut their user error rate significantly on a commonly-used feature feedback for customwritting website improve their overall NPS.
Want to try it yourself? Check feedback for customwritting website 4 steps to creating a super-simple persona using your websitefeedback for customwritting website, which is part of the user persona post referenced above. How it's done : add an on-page survey to your product page, appearing five seconds after the page loads. Example : Michael Aagaard, international keynote speaker and conversion optimizer, used these survey questions to evaluate the competitive landscape at Unbounce.
What did surprise him was that he learned about competitors he never knew existed. You can use our sample size calculator to get a more precise answer, but keep in mind that collecting feedback is research, not experimentation. In fact, as little as ten replies can give actionable information about what your users want. Completion rate can vary a great deal feedback for customwritting website on where you place the survey, how many questions you ask, and even what copy you use.
Better qualified leads might be more inclined to leave feedback—so when you put a survey on your product or pricing page, it might get a higher response rate than one on your homepage. In the end, though, try not to worry too much about your completion rate. Instead, focus on getting at least replies. It depends. Here's feedback for customwritting website more detailed guide on the differences between open-ended and closed-ended questions.
A mountain of qualitative data can seem intimidating, but there are some shortcuts that make it much easier to analyze. We put together a guide for analyzing open - ended questions in 5 simple stepswhich should answer all your questions. What we can do is tell you what we do to keep things legit here at Hotjar, feedback for customwritting website. After a user gives us feedback for the first time, we ask for consent to connect their feedback to data related to their behavior on our website, feedback for customwritting website.
On the privacy page, we discuss how we track behaviorsnot users. We do this by assigning each visitor a unique user identifier that lets us track returning visitors without tying their behavior to any personal information.
Even ten solid replies will give you somewhere to start. Beyond that, you can conduct informal customer interviews to gain insight into what potential customers want.
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